What are the biggest socialmedia disasters and public relations blundersthat you’ve ever personally seen? What are the worst things that you’ve witnessed company representatives or public figures say or do? On the flip side, what are some brands that you genuinely trust and why? Make use of socialmedia monitoring tools like Hootsuite, SproutSocial, and Social Mention etc. to gauge response of fans and followers and personalize each of your future updates accordingly. Nowadays, businesses have started to use socialmedia to converse with their customers and start an engagement channel to maintain a one-to-one relationship. But most of these businesses are still aloof of the best practices thatcan optimize the use of socialmedia. These socialmediablunders reveal a couple important lessons. First, do not host an online Q&A unless you are absolutely sure that your company can handle public jabs. Second, do your homework before posting anything. When in doubt, do not tweet it out. SMFireFighting After numerous socialmediablunders going viral in the past months, now, more than ever brands and businesses must take a proactive stance on their socialmedia and blog sites.But they aren’t the ones thatcanruinyourreputation and taint your name. In addition, socialmedia provides a direct line of communication to key audiences, allowing companies to engage in real-time customer service.You've sparked controversy with a socialmediablunder. How do you salvage youronlinereputation? By avoiding these five socialmediablunders and aggressively managing youronline profile, you may use socialmedia to advance your career.

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