My biggest sales driver is word of mouth, so as much as possible I let my customers speak for me and my products. Press enter or click to view image in full size. Sari-Sariwa’s Instagram feed in 2021 is a mix of our own photos and customers’ photos. While representing small-business clients over the years, I have advised them on how to avoid making some common mistakes, and on how to fix some mistakes they already made. Blunder No 2: Focus solely on the product, rather than the business. It's about the cash, stupid! I have seen so many businesses obsess so much about their product that they won’t go out and sell it until it is perfect. The problem is, in their eyes, it is never perfect (in fact no product ever is). While everyone loves a good thrill, no one wants their business to nosedive. To keep your entrepreneurial journey exciting (in a good way), let’s dive into the common reasons why businesses fail and, more importantly, How To Avoid 5 BusinessBlunders. Mistake #1: Not building out the demand generation engine because your team is so focused finding leads now. This happens often because marketing teams put all their energy into driving immediate results for the sales team. June 13, 2016.Smallbusiness owners often say the key to success is to quickly identify your mistakes, learn from them, and prevent the same ones from reoccurring. Unfortunately, according to Carolyn Herfurth, a sales expert and speaker who's coached entrepreneurs for 10 years, female entrepreneurs often undermine themselves with sneaky forms of sales sabotage. Do you recognize any of these five common businessblunders?

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