What Every Small Business Owner Needs to Know and Do - The Daily Scroll

Most businessowners think their problem is that they need more clients.Most businessowners say things like "I help smallbusinesses" or "I work with entrepreneurs." That's not specific enough. That's everyone, which means it's no one. This week on Mission to Grow, Mike Vannoy sat back down with Brian Shenker, Principal at Jackson Lewis P.C.. Mike and Brian delve into federal and state laws... As a businessowner or entreprenuer, you know how important marketing is to the success of your business.So let's keep things really simple here by sharing five marketing tips that everybusinessownerneedstoknow to grow their business. Understand Your Target Market. Why Are SmallBusinessOwners So Prone to Burnout? Unlike employees in large companies, smallbusinessowners often feel they have to do everything themselves — admin, marketing, customer service, bookkeeping, hiring, social media — the list goes on. For smallbusinessowners, the costs are existential, and the clock is running.If you have EU customers and use any AI in how you serve them, you needto assess your risk classification. What should I do right now as a smallbusinessowner? Start with an inventory. Everysmallbusinessownerknows the pain of the unexpected—a key employee quits, a supplier doubles their rates, or your top client ghosts you for months. Instead of trying to avoid surprises (spoiler alert: you can’t), the key is to prepare for them and adapt quickly. But a smallbusiness can sometimes find it difficult to find the money it needsto run and grow the operation. Not to mention that investors and lending institutions are sometimes hesitant to back up a smallbusiness that does not have the equity a large corporation has...